“The fall season not only means a shift to cooler temperatures, but also fewer daylight hours, and visibility becomes an issue,” said TxDOT executive director Marc Williams. Image for illustrative purposes
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Texas Border Affairs

Pharr, Texas – It will be more difficult to see pedestrians as the days get shorter during the fall and winter months. That’s why “Be Safe. Drive smart. The Pedestrian Safety Campaign kicks off National Pedestrian Safety Month, reminding drivers and pedestrians to stay alert and look out for each other.

Pedestrian road deaths rose 15% in Texas in 2021. The state recorded 5,366 traffic crashes involving pedestrians, resulting in 841 fatalities and 1,470 serious injuries.

“The fall season not only means a shift to cooler temperatures, but also fewer daylight hours, and visibility becomes an issue,” said TxDOT executive director Marc Williams. “It’s important that motorists pay attention and pay attention to passers-by, and that pedestrians make sure they take steps to be seen.”

TxDOT’s pedestrian safety campaign includes television and radio spots, billboards and digital advertising.

TxDOT will also take to the streets and bring its traveling billboards – street crews carrying sandwich panels – to the 10 districts that have recorded the highest number of deaths from pedestrian-related traffic accidents. To address the high number of pedestrian-related accidents and fatalities in these areas, TxDOT is deploying more than 30 street crews to post pedestrian safety messages in locations where vehicles and pedestrians share the road.

TxDOT encourages everyone to follow these safety tips to avoid a deadly encounter:

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For drivers:

  • Stop for pedestrians in crosswalks.
  • On bends, yield to pedestrians.
  • Be careful when passing stopped buses or other vehicles.
  • Pay attention and put your phone away so you’re always ready if pedestrians come your way.
  • Follow the posted speed limit and drive to the conditions.

For people walking:

  • Only cross the street at intersections and crosswalks. Look left, right, then left again before crossing.
  • Make eye contact with drivers before crossing. Don’t assume drivers can see you.
  • Follow all traffic lights and crosswalks.
  • Use the sidewalk. If there is none, walk on the left side of the road, facing oncoming traffic.
  • When walking, put away electronic devices that take your eyes and ears off the road.
  • Wear reflective materials or use a flashlight at night.
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