Leading tire retailer is piloting a new way to service tires by flowering branchGeorgia
ATLANTE, October 3, 2022 /PRNewswire/ — Discount Tire has announced the Atlanta metropolitan area as the location of its first Go to the pits concept store. The Discount Tire Pit Pass concept is a new retail experience designed to integrate technology, including on-board tire scanners, digital displays, online ordering and appointment-based reservations, with prompt services from tires and wheels in the comfort of a customer’s vehicle in a drive-through experience. The first Discount Tire Pit Pass concept store is in Flowering branch, Georgiajust south of the intersection of Interstate 985 and Highway 53.
The Discount Tire Pit Pass concept store has approximately 5,000 square feet of ground floor and 2,600 square feet of underground work space and is markedly different from the traditional tire store.
When customers enter a drive-thru lane with a covered awning, they are greeted by a Discount Tire employee to confirm scheduled services and are then guided by the employee and digital displays to one of three bays. Similar to a pit crew on a race track and fully visible to the customer, Discount Tire’s expert technicians use the latest technology, including built-in tire scanners that assess tread depth and tire condition. and Zebra mobile devices to perform the Services. Digital displays give the status of each customer’s vehicle in real time and allow tire technicians to share updates and product or service recommendations. The entire experience will keep customers in their vehicle.
“Our goal is to meet the busy lifestyle of today’s modern shopper and attend to them faster and with more personal convenience,” said Tom Williams, chief experience officer at Discount Tire. . “New Go to the pits concept store is a great testament to the innovation of putting the customer first, just as we have done for decades to provide an inviting, easy and safe experience.”
Customers visiting the Discount Tire Pit Pass concept store are encouraged to purchase tires and wheels online and book appointments in advance using the Discount Tire mobile app or DiscountTire.com to save time. Customers who prefer to shop locally can visit the Discount Tire Pit Pass concept store, drive on the built-in tire scanners, and receive information on the condition of their tires. Digital screens in the drive-thru experience give customers access to Discount Tire’s exclusive tire guide, Treadwell, which can provide customers with a self-guided experience and the same personalized recommendation they would receive from an associate.
Discount tires Go to the pits concept store also offers a new experience for customers who need to check their tire pressure. With after-hours functionality, customers can receive a digital readout of their tire condition from the screens in the drive-thru experience and make informed decisions about maintenance, replacement of tires or scheduling a service appointment.
“The expansion of the online shopping trend for tire and wheel purchases creates an opportunity to test new ways to meet the changing needs that customers expect today. Go to the pits allows us to address these needs and potentially change the traditional tire, wheel and service experience in the future,” said Williams.
For more information, visit discounttire.com/pitpass.
ABOUT THE DISCOUNT TIRE
Scottsdale-based Discount Tire is a leading independent tire and wheel retailer. Founded in 1960 by Bruce Halle, the company serves customers in more than 1,100 stores in 37 states. The company operates under the trade name Discount Tire in most of the United States and America’s Tire in parts of California. Discount Tire acquired Tire Rack, a direct-to-consumer tire retailer and distributor, in 2021. Treadwell, Discount Tire’s exclusive online tire buying guide, uses decades of data and individual driving habits to recommend the right tires for each driver’s unique needs. . Discount Tire is a major sponsor of the #2 NASCAR Cup Series Ford Mustang. For more information, visit www.discounttire.com.
SOURCE Discount Tire