PARMA, Ohio (WJW) — Speeding is one of the biggest complaints from residents in many neighborhoods.

Parma residents and city leaders have together banned a program designed to encourage drivers to slow down.

“Research shows that drivers will slow down when they see the color red, which is why we came up with the design with the red and white writing,” said Kristin Saban, councilor for district 4 in Parma.

From Wednesday, red and white signs will appear in the construction sites of Parma. They are part of Operation Drive Safe, a program to encourage drivers to slow down when traveling through residential neighborhoods.

“These signs are fresh off the press. We have nine neighborhoods in the city of Parma. Each council member will initially receive 20 signs. If residents wish to place the sign in their yard, all they need to do is contact their ward council member,” the councilwoman said.

“I think it’s a good idea. I mean, we have four kids, so I definitely don’t want to see people speeding down the street, so anything they can do to help people slow down and make it safer, I think that’s a good idea,” said Parma resident Matt Galati.

“In this street, there are no cross streets. There are no stop signs, so people are flying down this street, sometimes up to 50-60 miles per hour. We have a school at the end of the street, so that is a problem. Children are playing in the street, lots of people are walking their dogs, it’s been a problem for a long time,” said Brenda Corrigan, a resident of Parma.

They both live on Torrington Avenue.

On Tuesday, crews installed one of the first speed monitoring indicators, also as part of Operation Drive Safe.

It’s not a camera, but it does alert drivers to how fast they’re going as they pass.

“A neighbor reported it a few hours ago so this is the first time I’ve seen it here. It looks like people slowed down as they approached it and saw its speed,” said Corrigan.

Councilor Saban says a longtime resident of her neighborhood pitched her the idea for Operation Drive Safe. She shared it with her colleagues and says the mayor and his administration gave her their full support as well.

“Safety is of the utmost importance to our children, our residents, our residents’ pets. We really think this is a program that could really slow down some of these speeders in our neighborhoods,” Saban said.

The panels are red. Councilwoman Saban says studies show people pay more attention to red and hopefully that means more people will slow down.


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