Taco Bell opened its first high-tech restaurant located in Brooklyn Park, Minnesota as part of its new Defy concept, which aims to reduce service times to two minutes or less while providing a fun, easy and seamless driving experience.
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The two-story location, which inaugurated last summer, features four drive-thru lanes, digital check-in screens for mobile ordering customers’ unique QR codes, two-way audio and video technology allowing customers to speak to Taco Bell employees, and an exclusive vertical lift designed by Vertical Works Inc, based in Minneapolis. to carry customers’ favorite menu items.
Three of the lanes in the Defy concept will be dedicated to mobile and third-party delivery orders. Meanwhile, the fast food chain’s fourth new lane will be dedicated to customers looking for the traditional drive-thru experience.
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The location will be operated by local franchisee Border Foods, which has more than 230 Taco Bell locations in the Upper Midwest.
“Taco Bell Defy embodies the innovative and entrepreneurial spirit of Minnesota businesses and franchisees,” Border Foods co-founder and CEO Lee Engler said in a statement. “This is a creative technology solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick service restaurants.”
Taco Bell teased that many features of the Defy concept could appear in its restaurants across the United States in the future. The company’s team is currently working with Border Foods to consider potential improvements that could be made to several nearby Taco Bell Defy restaurants.
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